Bellator 168, Florence – Kevin Ross: Bellator Kickboxing ‘doing it smart’ and amazed by mainstream exposure
Bellator Kickboxing returns to action on December 10 via Bellator 168, in the historic city of Florence, Italy. Kevin Ross will be taking on Alessio Arduino in what “The Soul Assassin” hopes will be a more technical fight compared to his previous visit to Italy when he defeated, Matteo Taccini via unanimous decision at Bellator 152. Also featuring on the Florence kickboxing card will be: Joe Schilling vs. Victorio Germano and Giorgio Petrosyan vs. Jordan Watson.
2016 has been a resurgent year for both kickboxing and Muay Thai with various global promotions such as: GLORY, Enfusion Live, Bellator Kickboxing, Kunlun Fight, Muay Thai Grand Prix, Yokkao, Thai Fight and Lion Fight, accumulating more mainstream media exposure (in the western world) than ever before for both rule sets of the striking arts.
Kevin Ross had recently guested on the Joe Rogan Experience with Gaston Bolaños following Lion Fight 31, in an excellent podcast that educated a much wider and different audience than both CSA Gym fighters normally have, about the difference in not only Muay Thai and kickboxing but also, the level of real world class striking compared to MMA. Most importantly, such media exposure (and more) is exactly what both sports need, in order to enhance the profile to the same level that pro boxing and MMA benefit from.
“Looking back to the majority of my career I never thought I’d still be fighting while kickboxing and muay thai was getting this kind of exposure. I never thought I’d be fighting on TV, ever! So for it to be happening and for it to be happening while I’m still active and a high level is amazing to me. You know I think back to not that long ago there was like, I don’t know if this was ever gonna happen.”
Ross was also optimistic about the long term direction in which Bellator Kickboxing were headed in and credited the promotion for not rushing too soon without first developing their brand of kickboxing and most importantly, their own kickboxing superstars that will generate a bigger fanbase into the future and safeguard the promotion’s viability too.
“This show is going to be amazing you know like I was saying before, its a little frustrating how slow it seems to be going but thats the way you have to do things correctly in order to build them up.”
“Thats the mistake a lot of promoters make and have made is that they try to go too big too early. They didn’t take the time to build up their talent, local talent, their exposure and then they do this giant show and then nobody shows up and they lose all their money and they’re gone forever. So, Bellator’s been really doing it smart, taking their time, you know, pulling in the big stars when they can and kinda slowly building their resume, its great to be a part of.”
Bellator 168 – Bellator Kickboxing, Florence:
Lightweight: Giorgio Petrosyan (82-2-2, 1 NC) vs. Jordan Watson (48-11-2)
Flyweight: Denise Kielholtz (45-3) vs. Gloria Peritore (11-1-1)
Lightweight: Kevin Ross (31-9) vs. Alessio Arduini (26-14-2)
Middleweight: Joe Schilling (19-9) vs. Victorio Lermano (30-7)
Welterweight: Karim Ghajji (96-13-1) vs. Luca Novello (22-4-2)